Abstract

The case highlights one of the best practices of a premier business schools IIM Indore, which aims to sensitize management students towards the rural challenges and weaves the case on how this initiative has been transformed over the years. The protagonist of the case, who is the director of IIM Indore is instrumental in conceptualizing this transformation and the case narrates his vision to add value to the rural engagement program. It is a sequential narration of the transformation of this initiative from rural immersion to rural engagement and in the process, kindles the inquisitiveness on how the rural sensitization can be further extended to newer perspective of exploring rural economies and carving out business opportunities.