HARNESSING TECHNOLOGY AND COOPERATION TO DRIVE SUSTAINABLE GROWTH FOR AGRICULTURAL ENTREPRENEURS

Dr. Utkarsha Soni

Assistant Professor, Department of Management, Prestige Institute of Global Management, India

, Disha Agrawal

PGDM student, Department of Management, Prestige Institute of Global Management, India

Jitendra Rajaram Verma

Consultant, UN Women

DOI :

Keywords:

Agricultural, Ecosystem, Entrepreneurs, Sustainable Growth

Abstract

Sustainable growth in agriculture increasingly depends on the strategic integration of technology and cooperative practices. This study explores how digital tools, innovative farming technologies, and collaborative networks can enhance productivity, resilience, and market access for agricultural entrepreneurs. By leveraging precision agriculture, mobile-based advisory services, climate-smart innovations, and data-driven decision-making, farmers can optimize resource use and reduce production risks. At the same time, cooperative models such as producer
organizations, digital marketplaces, and knowledge-sharing platforms strengthen collective bargaining power, facilitate access to finance, and support scalable business development. The interplay between technology adoption and cooperative frameworks creates an enabling ecosystem that fosters inclusivity, environmental sustainability, and long-term economic viability. This abstract highlights the critical role of these two drivers in empowering agricultural entrepreneurs to navigate modern challenges and seize emerging opportunities in the global agri-food sector.



Published

2025-10-04

How to Cite

Dr. Utkarsha Soni, Disha Agrawal, Jitendra Rajaram Verma , HARNESSING TECHNOLOGY AND COOPERATION TO DRIVE SUSTAINABLE GROWTH FOR AGRICULTURAL ENTREPRENEURS, Journal of Advanced Research in Applied Sciences and Engineering Technology Vol. 7, Issue 2 July (2025)

ISSUE

2025 Vol. 7 No. 2 – July 2025 (2025)

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