ARTIFICIAL INTELLIGENCE APPLICATIONS IN MALE GROOMING: A CONSUMER-CENTRIC STUDY

Nidhi Sharma

Research Scholar, Department of Business Studies, Sharda University, Greater Noida, India

Anchal

Executive, Department of Alumni Engagement Cell, KIET College, Ghaziabad, India

Prof. (Dr.) Anita Singh

Professor, Department of Business Studies, Sharda University, Greater Noida, India

Prof. (Dr.) Anubha Vashisht

Professor, Department of Jaypee Business School, JIIT Noida, India

DOI :

Keywords:

Artificial Intelligence, Consumer Behavior, Male Grooming, Personalization, Technology Adoption

Abstract

Purpose-This study investigates how artificial intelligence (AI) is reshaping the male grooming industry by analyzing consumer preferences, behavior, and expectations regarding AI-integrated grooming solutions. Design/methodology/approach – A structured questionnaire was administered to a sample of male consumers in India. The responses were analyzed using descriptive statistics.

Findings – The study reveals a growing acceptance and expectation of AI-enhanced grooming products, particularly among younger demographics.

Originality/value – This research provides early insights into a niche and emerging domain, highlighting how AI can shape personalized male grooming experiences.

Published

2025-10-10

How to Cite

Nidhi Sharma, Anchal, Prof. (Dr.) Anita Singh, Prof. (Dr.) Anubha Vashisht, ARTIFICIAL INTELLIGENCE APPLICATIONS IN MALE GROOMING: A CONSUMER-CENTRIC STUDY , Journal of Advanced Research in Applied Sciences and Engineering Technology Vol. 7, Issue 2 July (2025)

ISSUE

2025 Vol. 7 No. 2 – July 2025 (2025)